Hello, beautiful people! This is the inaugural blog post for WritingConsultant.ca and I’m feeling pumped about it!
I’m excited to have a platform to share some of the things I’ve learned over the years through the research I’ve done, the courses I’ve taken, and good old trial and error.
Today I’m going to share some insights on something I’ve been noticing in small business content for a while now.
Whether it’s in a newsletter, on social media, or on a website, every time I see this word, I cringe.
It immediately makes me want to sit down with whoever’s using it over a cup of tea and share what I’m about to share with you.
But before you hear about what the word is, I need you to get clear on what it is your small business efforts entail (trust me, there is a point to this!)
Are you running your business all on your own?
Are you the one who does everything, from posting on social media to writing newsletters, to crafting content for your blog and website?
If so, take a moment to celebrate!
That’s a heck of a lot of work you’re doing without any help! Take a few seconds (preferably 60 of them) to relieve yourself of self-judgment over whether or not you’re doing a good enough job, and acknowledge the fact that not many people are willing to put in the work you’re putting in.
You are an amazing and inspiring human being because you’re going all in on offering the world what you feel compelled to offer it!
That is admirable and deserves some applause! 👏👏👏
Now that we’ve used the straight up truth to give your confidence a well-deserved boost, let’s get back to the point of this blog post…
There is a word you may be using in your content that you need to get rid of: the word, “We.”
There is no need to hide that you’re running your business on your own by pretending there are other people working with you. Being a solo entrepreneur is not something you need to try to cover up, it’s something to celebrate!
You might be thinking, “Well, I want people to think I’m successful, and making it appear as though I have a team working with me says that…”
To that I say, being honest with your potential clients and customers needs to be your number one priority if you want your business to be successful.
Say it with me now: Transparency equals Longevity.
Not being transparent about how your business is run, namely, who’s running it, could create big problems for you down the road.
If a client thinks you have a team, they may have different expectations about what you should be able to deliver, and how.
They may get frustrated when you can’t provide a service as quickly as they assume someone with a team should be able to.
There is a spiritual aspect of this to consider as well – Universal law says You Get What You Give. If you’re offering a misrepresentation of your business to the world by using the word “We” when it’s actually “You” you could attract clients who misrepresent themselves as well. Yikes!
To attract your ideal client, someone who is truthful and honest, and values what you have to offer them, you need to be transparent, all day, every day.
Don’t know who your ideal client is? Send me an email! I’m happy to chat with you about how I can help you figure out who they are, and make sure your copy is written with them in mind.
If you want a personal connection with your potential clients, using “I” when referencing yourself is much more powerful.
Even more powerful? Taking both “I” and “We” off the table, and focusing your copy efforts on speaking to your ability to solve your ideal client’s problems.
Of course, there is a place for “I” to be used – on your about page. More on that in a soon-to-be-written post.
But for now, consider what Joanna Weibe of Copy Hackers has to say about using “We” in web copy:
By and large, if you want to write copy that gets results – like shares, signups and sales – it’s important that you start thinking of the word “we” as the root of all evil.
Not to freak you out, but it is VERY important that “We” isn’t used in your copy – anywhere. Especially if you’re a solo entrepreneur without a “we” to speak of.
Do an inventory of your content and ditch any instances of “We.”
It’s never too late to make adjustments to your copy and ensure you’re putting your best (and transparent) foot forward.
Running a business solo is something to celebrate. It shows you’re motivated and driven, characteristics of a person other people want to work with. So own it and…
Don’t use the word, “We” in your content.
If you’re having trouble wrapping your head around what I’ve shared with you today, consider taking some time to research examples of one-woman or men run businesses that made it big by owning their solo-ness.
Commit to doing whatever it takes to convince yourself that being a solo entrepreneur is in no way an indication of your ability to establish and run a highly profitable and successful company.
I’ll have a follow-up post on this in the not so distant future (Sign up below to get notifications of new posts, among other super duper helpful stuff related to content and small business marketing I’ve learned over the years.)
In the meantime, if you have any Qs about what I shared in this post, use the comments or send me an email.